There is something novel about the food served in an India household.
As the fresh ingredients are poured into the pan, the hot simmer elevates our spirit while the aroma of roasted spices inspire the nostalgic memories which elevate our gastronomic impulses with the humble blend of exotic condiments in its raw finesse, teasing our tastebuds as it is served on the humble thali or banana leaf.
For desi food lovers & Millenials who can’t cook to save their lives, Authenticook has cracked the science of satisfying India’s taste buds with authentic flavours that will make you fall in love with the good ol’ ghar ka khana all over again!
It all started with a trip to Leh, where 3 corporate executives- Ameya Deshpande, Priyanka Deshpande and Aneesh Dhairyawan (Co-Founders) were faced with the fact that finding local authentic cuisines is a challenge when fast foods are the fad.
Thus ‘Authenticook’ came into existence by introducing a holistic dining experience that allows food enthusiasts to interact with locals over scrumptious desi cuisines at their accommodation & take a peek into their lifestyle over interesting conversations.
Fascinated by the concept of Authenticook, we reached out to the founders and here are some excerpts from our conversation with Aneesh Dhairyawan, Co-Founder.
“Authenticook is also about creating a platform for the millions of home-chefs in the country who are excellent at cooking their community cuisines.”
The founders believe that food has the power to bring people together and is a gateway to understanding people, their culture and community.
“Our philosophy at Authenticook is that food is a religion that transcends regions, boundaries and prejudices and this is precisely what inspired a brand like Authenticook.”
Authenticook is the brainchild of three friends- Ameya Deshpande, Priyanka Deshpande and Aneesh Dhairyawan who were friends for more than a decade and a part of the same friend circle. Ameya used to be an investment banker with BNP Paribas and Deutsche Bank. Priyanka used to be a corporate banker with ICICI Bank while Aneesh used to be a consultant with Deloitte.
The unlikely trio united to pursue their common love for Authentic Indian food.
“Our first meal was a Bohri Thaal which was hosted by one of our friend’s mom, Yasmin. It was an immediate success. The feedback received from the host and the diners provided us with the necessary impetus to get more home-chefs on board and get on this journey”
Today, the number of home-chef on Authenticook’s platform stands at 310+ across more than 30 location in India, covering around 50+ Indian cuisines.
“Our food intrinsically ties up with our culture and heritage. There are so many stories around a community’s cuisine. And with the passage of time, we hazard losing out on all these stories. We want people to celebrate and take pride in their cuisine.”
In order to preserve the recipes of grandmoms and moms, Authenticook organizes pop-ups with restaurants where their home-chefs cook and serve meals to larger audiences.
They say the fondest memories are made gathered around a dining table. Moments are cherished and a meal is relished. It can be rightfully said that food is home and Authenticook aims to serve the best experiences. Variety is the spice of life, and at the end of the day, it is all about trying something new and what is life without a little bit of masala?