FROM THE 1800s TO RED CARPET IN 2020: NYC’S SHOP MORPHEW IS MAKING SUSTAINABLE FASHION RUNWAY READY


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Vintage.

A term as rarely used as the definition itself is defining the future of sustainable fashion as we know it. If you are thinking dollar stores, thrift shops or vintage shops tucked away in old lanes, stop right there.

This New York-based fashion label makes ‘vintage’ more stylish and contemporary than ever.

Morphew’s Vintage Fashion collection blends the best of the old and new to create a sustainable future for fashion. Their ensembles feature classics from the 1800s and 1900s. Designed to make you runway ready for 2020 (or 2021).

This vintage/future ‘paradox’ that just crossed your mind also happens to be the name of their print archive (Morphew Paradox).

With growing concerns over the fashion industry as one of the leading polluters, Morphew has a solution that celebrities swear by.

Sustainable fashion for Morphew’s co-founder and creative entrepreneur Bridgette Morphew is not just a fashion trend. It’s a timeless art of recycling clothes while making minimal environmental impact and maintaining niche quality and make.

Crafting priceless heirlooms that fashionistas would love to hold on to forever.

FAST FASHION IS DESTROYING THE WORLD. PEOPLE WANT TO BE A PART OF THE MOVEMENT THAT HELPS THE WORLD. SUSTAINABILITY IN FASHION IS HERE TO STAY!

-Bridgette Morphew

Is that a Kimono?

A gown?

A Kimogo?!

Only a traditional Asian handwork and textile, shaped into a modern timeless classic. Adorned by B. Akerlund, who ‘The Times’ has described as ‘the woman who knows what Beyonce would wear’, is seen here adorning a Morphew Asian ‘kimono gown’.

FYI, every ensemble is meticulously handcrafted and a unique work of art crafted with elements sourced from timeless vintage attires.

I LIKE THE POETRY OF THE HANDWORK THAT CANNOT BE REPLICATED TODAY.

– Bridgette Morphew

Morphew’s creative genius Bridgette Morphew has a unique sense of style and a rare gift of effortlessly blending fashion from different eras. Dressing celebrities like Miley Cyrus and Kim Kardashian who swear by contemporary and cutting-edge designs.

Morphew began in 2005. Ever since, rockstars, artists, fashion stylists, designers and celebrities have scoured up the racks at Morphew in search of attires that are design hallmarks of two centuries.

Not just ‘designer wear’. Morphew creations are manifestations of the evolution of fashion itself.

A novel way to look fashionable, while saving the world.

The COVID-19 pandemic made us reconsider our lifestyle choices the hard way. Taking a step further from ‘thrift stores’, designer labels can choose to adopt a ‘vintage clothing’ line and do their bit for the environment while crafting runway-ready ensembles for the masses.

Because if you thought sustainable fashion “isn’t fashion”. Think again.

Amal Clooney in Morphew.

The essence of the vintage archive is an effort to blend the inimitable artefacts of the past with modern-day cuts and colours. Creating unique, contemporary looks that are edgy, #aestheticAF and inspired by the golden yesteryears.

A kimono archived into a dress. – showcasing a mix of Asian couture and western aesthetics.

Did we mention that they have a Kaftan dated back to almost every decade since the 1900s?

B.Akerlund in Morphew.

NYC’s Morphew designs are customised for women who love keeping it classy while making a bold statement. By repurposing fashion’s most celebrated pieces, Morphew is making way for sustainable fashion. Making sure that the ones that made the ‘cut’ once upon a time, don’t get lost in oblivion.

So instead of piling up new fabrics on the table, Jason and Bridgette mix, match, innovate and rethink older designs, with new fabrics and stitches. Showing the world how you can look red carpet ready while wearing cuffs, laces and prints that belong to a different century.

An opportunity that even A-list celebrities won’t miss for the world.

Fashion icon Naomi Campbell in Morphew.


We pick the textiles and start Designing based on our intuition and knowledge of existing trends. We design for the woman who is creative, has a fine taste and knowledge of what she likes and wants to wear.

– Bridgette Morphew

A historian and couture maven, Jason Lyon is the creative head of Morphew’s NYC atelier-one of the best vintage showrooms in the world. He creates unique, handmade vintage designs every day that can’t be found anywhere else.

Anyone can go to a thrift store or start an etsy store. You have to have an eye for art. This is also one of the reasons why we started Morphew Collection because we create our OWN Vintage looks with antique textiles.

– Bridgette Morphew

Working directly with designers like Gaultier, Morphew founders found themselves at the forefront of the fashion world. Crafting design concepts with vintage textile, lace and garments, they redefined mainstream fashion.

We know what people will want before they do. This is our job, to be ‘trend forward’, to give our clients what they need.

– Bridgette Morphew


Up to 60%

Paradox NYC, another company managed by the same store, is a design consultant company and a leading source for vintage prints, embellishments and shape concepts. Valentino and Gap were inspired with the vintage wonders of laces and textiles that Paradox had to offer. The collaboration added a touch of rustic beauty to their collection, while keeping it cool and contemporary.

Morphew can soon be found in more retail stores as they will expand into more American cities. With plans to create sustainable fashion factories and ateliers, this vintage clothing brand of New York City is all set to give ‘sustainable fashion’ a vintage makeover and leading designer labels a run for their money.


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